Centered around a customer who lives an adventurous and casual lifestyle, I worked with founder Dave MacLaughlin to ideate, sketch and design pieces and branding for a line of menswear built around luxurious natural fiber textiles.
Working closely with Dave and our vendors and pattern-makers we succeeded in creating a line with technical cues and classic silhouettes that is easy to wear, understated and perfect for surfboard or boardroom. dmacbrand.com
Building the DMac brand brings together a deep care for traditional fabrications and staples of the outwear canon.
Working directly with the founder and product team, I came in to develop a complete collection of pieces that fits the active, casual, and sophisticated Olivers customer and provided the horsepower for continued growth of the brand. From initial conceptual sketching and collection ideation, garment prototyping and extensive fit and product testing, color story development, trim and fabric selection, packaging design and
development of web content, I embedded myself in the product world of Olivers.
Olivers Apparel started life as a Kickstarter project for a single piece of clothing, men’s
athletic shorts. The kicktarted campaign went on to become one of the platform’s most successful, raising nearly $300k in 30 days.
The end result is a brand and a collection that has classic appeal, sporty detail, and a refined fit.
Kitsbow is a cycling clothing company that values fit, fabrication, and obsessive attention to the details. I brought my deep cycling experience to pieces that take cues from classic sportswear and mesh them with the features of sophisticated technical garments.
The Kitsbow brand includes technical garments derived from the highly technical cycling world as well as sportswear staples and surrounding accessories.
Footwear borrows many of the same manufacturing techniques employed with apparel but layers in more complex product functionality. Here a cycling concept.
I aim to solve problems with all pieces I design and employ rapid sketching to reach design understandings and design team buy-in. Here a concept sketch of recent footwear design